Hampton Hargreaves / Design for Print, Packaging and Interactive
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Gilligan's Packaging

After working with Gilligan’s to establish a unique identity, Hampton Hargreaves was asked to develop a fun and flexible packaging system for their inventive sorbets. We threw out their old cardboard container and decided to bring Gilligan's vivid colors to the forefront, creating instant shelf appeal.


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With dozens of flavors, but a small print budget, Gilligan's needed a single template that could be customized as needed. With this in mind, HH developed a universal shell that can be passed through a home printer, allowing Gilligan's to output an infinite number of flavors.

 


 

By introducing a clear glass jar, the incredible colors of the sorbets speak for themselves and help to reinforce flavors on shelf. The glass also evokes the quality of a bygone era and encourages customer reuse.

 


 

Sorbet is traditionally seen as fancy and formal. To counter this, the label combines vintage typography, subtle patterns and form elements to create a farm and garden-inspired design that has a premium yet approachable feel.

 


 
 
Customers are drawn to the jar — they see the color and texture and choose Gilligan’s. Since its launch, sales have dramatically increased.
 

Ann Gilligan — Founder, Gilligan's Sorbet