The raw nature of the product is expressed through simple textures and subtle flaws in the lettering suggestive of an old printing press. The design was given a contemporary spin by taking advantage of bright colors and generous white space.
The back of the package reveals the founders' story alongside stylized portraits and their signatures of approval, providing a personal touch and the actual faces behind the name. HH also developed language that would reinforce Emmy's commitment to making snacks with love.
Sample Illustrations: Laure Lou Levy