Hampton Hargreaves / Design for Print, Packaging and Interactive
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Macaroons

Emmy's makes premium baked goods that are vegan, raw and gluten-free. HH was asked to develop this concept for their first signature product — delicious macaroons. Our strategy... let the great ingredients speak for themselves through simply crafted typography and a clean, vivid color palette.



 

The raw nature of the product is expressed through simple textures and subtle flaws in the lettering suggestive of an old printing press. The design was given a contemporary spin by taking advantage of bright colors and generous white space. 

 

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The back of the package reveals the founders' story alongside stylized portraits and their signatures of approval, providing a personal touch and the actual faces behind the name. HH also developed language that would reinforce Emmy's commitment to making snacks with love.

 

Sample Illustrations: Laure Lou Levy