Hampton Hargreaves / Design for Print, Packaging and Interactive

Alternate Course

After working with Eleventh Hour to develop the brewery’s brand identity and year-round labels, HH was asked to work on a new experiment. Alternate Course is a series of small batch, hop-driven sour ales that blur stylistic lines.



Eleventh Hour wanted a look that was distinctly different than their core lineup and existing sours. The series also needed a central graphic that would quickly convey the idea behind the name. Considering these factors and the relatively limited size of each release, HH developed a simple, cost-effective design using custom lettering and strikingly simple color palettes.