Hampton Hargreaves helped Buckley introduce a new and distinct category of pet snacks. As one of the first puffed products on the market, Ruff Puffs' packaging aims to capture the unique, light, flavor-packed crunch of this novel treat.
We created a design that is clean, bright and spacious — capturing Ruff Puffs' light-as-a-cloud spirit. Combined with a custom product mark, the result is a bag that stands apart from everything else on the shelf.
Unlike most pet treats that rely only on a product photo or window, HH created a design that would honor Buckley’s quality ingredients and flavor development through the use of simple, appetizing food photography.
Rachel D'Agostino — Director of New Product Development, Buckley