Hampton Hargreaves / Design for Print, Packaging and Interactive
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Eleventh Hour

The team behind Eleventh Hour Brewing Co. didn’t want to wait until the later stages of their lives to pursue their dreams, so in 2017 they opened an ambitious brewery and tap room in Pittsburgh’s bustling Lawrenceville neighborhood. They’ve been brewing bold and spirited beers ever since — welcoming craft novices and enthusiasts to enjoy their labor of love.


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HH worked with Eleventh Hour to design a brand mark and packaging system for their canned releases. The brewery’s creative, lighthearted approach to recipes and naming is supported by a series of colorful illustrations with a nod to each recipe’s unique origins.

 

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The illustrations are complemented by the brand’s signature navy blue and blue-collar typography. The result is a series of ever-changing yet instantly recognizable cans that jump off store shelves.

 

 

Design and Art Direction: Hampton Hargreaves / Illustrations: Charlie Wagers and Hampton Hargreaves