HH commissioned a series of original illustrations featuring heirloom-variety livestock and fish. These unique visuals convey the product's natural origins and purity while lending color and texture to the package.
The packaging is intentionally clean and minimal, allowing the artwork and flavor indications to really shine. In a market where complexity is commonplace, Rawbble immediately stands apart on store shelves.
Todd Rowan — VP of Sales & Marketing, Bixbi
With a lengthy list of features and regulations, the back of the pouch required extra attention to ensure customers could quickly navigate it in stores. HH met these challenges across 4 flavors and 3 package sizes, all while maintaining a consistent and attractive layout.
James Crouch — CEO & Founder, Bixbi
Illustrations: Gert van Duinen